Nivea Visage DNAge range

February 5, 2007

nivea-visage-dnage.jpgExpect to hear a lot more about DNA skincare technology in the future. For now, here’s a quick lesson: Each skin cell contains DNA, which programmes that cell to function and to regenerate. Problem is, as cells are damaged over time by oxidative stress - namely, the sun - they lose their natural DNA repair enzymes and regenerative powers. DNA mutations can lead to a lacklustre complexion, other signs of ageing and, in the worst case, skin cancer.

As we speak, the white coats around the world are hard at work, formulating ways to both protect and repair DNA from sun-induced mutations. So watch out for all sorts of interesting scientific advances in the near future. One of the first destination-DNA skincare cabs off the rank is Nivea, with its new line of anti-ageing creams, aimed at skin in its forties and beyond. When cells are damaged, they focus on trying to repair themselves, at the cost of their usual regeneration efforts. With this in mind, Nivea formulated DNAge to help the renewal process along: folic acid, a newie when it comes to skincare ingredients, has been added to assist in cell metabolism; and, creatine gives older, sluggish cells extra energy to work as they should.

Nivea Visage DNAge Cell Renewal Anti-Age Day Cream, $24.95, Night Cream, $24.95, and Eye Cream, $23.95, are available now from supermarkets, mass merchants and selected pharmacies (or call 1800 444 002 for more information).

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