Juice Beauty

January 28, 2008

Most skincare is water-based, which has its drawbacks. For instance: Water cannot be classified as organic … Water breeds bacteria so requires a serious preservative system for long shelf life … And water is basically a pretty passive ingredient, so it doesn’t really add that much to the mix.

So how clever of Juice Beauty to use freshly squeezed organic juice as the base of its skincare range. This means it’s able to create formulations that consist almost completely of certified organic ingredients. Even the preservatives used are food-grade preservatives (- not a paraben in sight).

The other benefit of basing skincare on organic juice is that the end result is a much more highly powered and active concoction – the juice being rich in antioxidants, vitamins, phytonutrients and hydroxy acids.

A few other reasons to love the range:

* It doesn’t just give you healthy-look skin, but also promises some serious look-younger results, thanks to a slew of active ingredients, such as coenzyme Q10, DMAE and peptides. The Green Apple range is particularly potent for skin showing signs of wear and tear.
* It’s pH balanced – so suited well to sensitive-prone skins.
* It supports fair trade and sustainable farming. Two examples: myrrh is sourced from Ethiopia, ylang ylang from Madagascar.
* No product or ingredient has been tested on animals; all formulations are vegetarian.
* It smells good-enough-to-eat.

Juice Beauty is priced from $29 and available from Rescu Beauty Bar

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