It’s Independence Day, when America celebrates the anniversary of its break away from English rule. So what better way to commemorate the occasion than by checking out the just-launched American Beauty range. Well, it’s that or eating a burger and fries. But the beauty option is a lot prettier. Fronted by all-American-sweetheart Ashley Judd, American Beauty is all about sporty-chic fresh-faced style, also seen with the likes of Grace Kelly, Jackie Kennedy-Onassis, Lauren Hutton and Jennifer Aniston. Those women who can wear (or did wear) a white t-shirt or a cashmere sweater and make it look a million bucks.
American Beauty is kind of the white t-shirt or cashmere sweater of makeup. It covers all the basics - but in a chic way. The range is straightforward and uncomplicated, championing natural finishes, moisturising formulations, and subtle, pretty colours. American Beauty also features a capsule skincare collection and a fragrance, Wonderful. Priced from $22.
American Beauty is rolling out into Target stores nationally right now. Also check out two other new American brands while you’re there: the fun and colourful Flirt, and the dermatologist-developed Good Skin. For stockists, call 1800 061 326 or visit Target.
I must check out this range if my local Target has it. I love classic American style and I have a bit of a girl-crush on the lovely Ashley Judd, even with her weird left eyebrow.
Comment by Katherine — July 4, 2008 @ 12:27 pm
I’m all for a new lippie over a big fat burger any day! Thank you for the update. So much is happening in beauty right now!
Comment by Belinda — July 4, 2008 @ 1:34 pm