It sounds like you could be using foundation (or moisturiser or sunscreen) containing zinc oxide – it’s a UV blocker and, no matter how microfined it is in real life, can often give off a pale hue in photos. For the most natural effect, I’d suggest you actually skip foundation altogether and try wearing little more than a couple of coats of fake tan, followed by concealer where needed (try Becca Compact Concealer, $58, from Myer or Adore Beauty, which comes in so many shades, you’re sure to find one that matches your tan).
