Mineral eye shadow may sound like it’s hopping on the natural beauty bandwagon, but it makes good sense: the all-natural non-irritating earth-derived particles are particularly suited to the sensitive eye area. But perhaps more importantly: shimmering minerals look so beautiful as eye makeup, especially in the case of this new collection from Bloom. There are two ways to wear them: Use the brush dry for a subtle sparkle, or wet for an intense metallic gleam. Think jewellery for the face – choose from Quartz (bronze-gold), Goldstone (golden-olive), Topaz (taupe-brown), Crystal (highlighting white), Pearl (champagne), Emerald (moss-green), Aquamarine (azure-blue) and Moonstone (silver-grey).
Pictured: Vanessa Hudgens and her lustrous lids, at the Hot Hollywood event.
